I-Halloween iholidi elikhethekile e-United States, eligujwa ngezindlela ezihlukahlukene, ezihlanganisa imvunulo, uswidi, izibani zamathanga, nokunye.Khonamanjalo, phakathi nalo mkhosi, izilwane ezifuywayo nazo zizoba yingxenye yokunaka kwabantu.
Ngaphezu kwe-Halloween, abanikazi bezilwane ezifuywayo baphinde bathuthukise "izinhlelo zeholide" zezilwane ezifuywayo kwamanye amaholide.Kulesi sihloko, i-Global Pet Industry Insight izokulethela isibikezelo sokusetshenziswa kwezingubo zezilwane ezifuywayo ze-Halloween e-United States ngo-2023 kanye nenhlolovo yezinhlelo zamaholide zabanikazi bezilwane ezifuywayo.
Ngokocwaningo lwakamuva lwaminyaka yonke lwe-National Retail Federation (NRF), izindleko eziphelele ze-Halloween kulindeleke ukuthi zifinyelele irekhodi eliphezulu lama-dollar ayizigidi eziyizinkulungwane ezingu-12.2 ngo-2023, lidlule irekhodi langonyaka odlule lama-dollar ayizigidi eziyizinkulungwane ezingu-10.6.Inani labantu ababambe iqhaza emisebenzini ehlobene ne-Halloween kulo nyaka lizofinyelela izinga eliphezulu elingu-73%, lisuka ku-69% ngo-2022.
UPhil Rist, iPhini Likamongameli Ophethe weProsper Strategy, uveze:
Abathengi abasebasha bamagange ukuqala ukuthenga nge-Halloween, ngaphezu kwesigamu sabathengi abaneminyaka engama-25 kuya kwengama-44 asebevele bethenga ngaphambi noma phakathi noSepthemba.Imithombo yezokuxhumana, njengomthombo wogqozi lwezingubo zabathengi abasha, ihlala ivela, futhi abantu abaningi abangaphansi kweminyaka engama-25 baphendukela ku-TikTok, Pinterest, kanye ne-Instagram ukuze bathole ubuciko.
Imithombo eyinhloko yogqozi ↓
◾ Ukusesha ku-inthanethi: 37%
◾ Izitolo zokuthengisa noma zezingubo: 28%
◾ Umndeni nabangane: 20%
Iziteshi zokuthenga eziyinhloko ↓
◾ Isitolo sesaphulelo: 40%, kuseyindawo eyinhloko yokuthenga imikhiqizo ye-Halloween
◾ I-Halloween/Isitolo Sezingubo: 39%
◾ Inxanxathela yezitolo eku-inthanethi: 32%, nakuba izitolo ezikhethekile ze-Halloween nezitolo zezingubo bezilokhu ziyizindawo ezithandwayo zemikhiqizo ye-Halloween, kulo nyaka abathengi abaningi bahlela ukuthenga ku-inthanethi kunangaphambili.
Ngokuya kweminye imikhiqizo: Imihlobiso iye yanda kakhulu phakathi nalolu bhubhane futhi iyaqhubeka nokuthinta abathengi, ngesamba esilinganiselwe sezindleko eziyizigidi eziyizinkulungwane ezingama-3.9 zamaRandi kulesi sigaba.Phakathi kwalabo abagubha i-Halloween, i-77% ihlela ukuthenga imihlobiso, isuka ku-72% ngo-2019. Ukusetshenziswa kwe-Candy kulindeleke ukuthi kufinyelele ku-$ 3.6 billion, kusuka ku-$ 3.1 billion yangonyaka odlule.Ukusetshenziswa kwamakhadi e-Halloween kulindeleke ukuthi kube izigidi ezingama- $ 500, ngaphansi kancane kunezigidi ezingama- $ 600 ngo-2022, kodwa kube phezulu kunamazinga angaphambi kobhubhane.
Ngokufanayo namanye amaholide amakhulu nemisebenzi yabathengi njengokubuyela esikoleni namaholide asebusika, abathengi banethemba lokuthi bazoqala ukuthenga nge-Halloween ngokushesha okukhulu.U-45% wabantu abagubha amaholide bahlele ukuqala ukuthenga ngaphambi kuka-Okthoba.
UMatthew Shay, uSihlalo kanye ne-CEO ye-NRF, uthe:
Kulo nyaka, abantu baseMelika abaningi kunangaphambili bazobe bekhokha futhi basebenzise imali eningi ukugubha i-Halloween.Abathengi bazothenga imihlobiso yamaholide nezinye izinto ezihlobene kusenesikhathi, futhi abathengisi bazoba nempahla elungele ukusiza amakhasimende nemindeni yabo ukuba babambe iqhaza kuleli siko elidumile nelihehayo.
Ngolwazi olungenhla, kungabonakala ukuthi abanikazi bezilwane ezifuywayo e-United States babheka kakhulu izilwane ezifuywayo futhi benza konke okusemandleni ukuzihlelela izipho ezithakazelisayo nemisebenzi yabo ngesikhathi samaholide ukuze bathuthukise ukuxhumana kwabo nezilwane ezifuywayo.
Ngesikhathi esifanayo, ngokubheka izinhlelo zamaholide abanikazi bezilwane ezifuywayo, izinkampani zezilwane ezifuywayo zingakwazi futhi ukuthola ulwazi mayelana nezidingo zabathengi, zenze ngokushesha ubudlelwano nabathengi ukuze zidale amathuba okuthengisa, ziphendule kangcono izitayela zemakethe, zandise ukuthengiswa, futhi zithuthukise ithonya lomkhiqizo.
Isikhathi sokuthumela: Oct-24-2023
