Ngokusho kwedatha yakamuva yocwaningo lwabathengi kubanikazi bezilwane ezifuywayo abangaphezu kuka-700 kanye nokuhlaziywa okuphelele kwe-Vericast "2023 Annual Retail Trends Observation", abathengi baseMelika basenombono omuhle mayelana nokusetshenziswa kwezilwane ezifuywayo naphezu kokukhathazeka kokwehla kwamandla emali:
Idatha ibonisa ukuthi u-76% wabanikazi bezilwane ezifuywayo babheka izilwane ezifuywayo njengezingane zabo, ikakhulukazi izinkulungwane zeminyaka (82%), kulandelwa i-Generation X (75%), i-Generation Z (70%), kanye ne-Baby Boomers (67%).
Abathengi ngokuvamile bakholelwa ukuthi isabelomali sokusebenzisa izigaba zezilwane ezifuywayo sizokhula, ikakhulukazi mayelana nempilo yezilwane ezifuywayo, kodwa futhi banethemba lokulondoloza imali ngangokunokwenzeka.Cishe u-37% wabathengi abahloliwe bafuna izaphulelo ekuthengeni izilwane ezifuywayo, futhi u-28% ubamba iqhaza ezinhlelweni zokwethembeka kwabathengi.
Cishe u-78% wabaphenduli baveze ukuthi mayelana nezindleko zokudla kwezilwane ezifuywayo kanye nesnack, bazimisele ukutshala isabelomali esengeziwe ngo-2023, okubonisa ngokungaqondile ukuthi abanye abathengi bangaba nentshisekelo emikhiqizweni yekhwalithi ephezulu.
U-38% wabathengi uthe uzimisele ukusebenzisa imali eningi emikhiqizweni yezempilo efana namavithamini nama-supplements, kanti u-38% wabaphenduli nawo uthe uzochitha imali eningi emikhiqizweni yokuhlanzeka kwezilwane ezifuywayo.
Ngaphezu kwalokho, ama-32% abathengi athenga ezitolo ezinkulu zezilwane ezifuywayo, kuyilapho u-20% ekhetha ukuthenga imikhiqizo ehlobene nezilwane ezifuywayo ngeziteshi ze-e-commerce.Bangu-13% kuphela abathengi abazwakalise ukuzimisela kwabo ukuthenga ezindaweni ezidayisa izilwane zasendaweni.
Cishe u-80% wabanikazi bezilwane ezifuywayo bazosebenzisa izipho ezikhethekile noma izindlela ukuze bakhumbule izinsuku zabo zokuzalwa zezilwane ezifuywayo kanye namaholide ahlobene.
Phakathi kwezisebenzi ezikude, u-74% uhlela ukutshala isabelomali esengeziwe ukuze uthenge amathoyizi ezilwane ezifuywayo noma uhlanganyele emisebenzini yezilwane ezifuywayo.
Njengoba amaholide okuphela konyaka esondela, abathengisi kudingeka bahlole ukuthi bangalidlulisela kanjani inani lezentengiselwano kubanikazi bezilwane ezifuywayo, "kuphawula uTaylor Coogan, uchwepheshe embonini yezilwane ezifuywayo yakwaVericast.
Ngokwedatha yakamuva yokusetshenziswa kwezilwane ezifuywayo evela ku-American Pet Products Association, nakuba umthelela wokungaqiniseki kwezomnotho uqhubeka, isifiso sabantu sokudla sihlala siphezulu.Ukuthengiswa kwemikhiqizo yezilwane ezifuywayo ngo-2022 bekungama-dollar ayizigidi eziyizinkulungwane ezingama-136.8, okukhuphuke cishe ngo-11% uma kuqhathaniswa no-2021. Phakathi kwazo, izindleko zokudla kwezilwane ezifuywayo nokudla okulula cishe kungama-dollar ayizigidi eziyizinkulungwane ezingama-58, okusezingeni eliphezulu lesigaba sezindleko kanye nokukhula okubonakalayo. isigaba, ngezinga lokukhula lika-16%.
Isikhathi sokuthumela: Oct-12-2023
