Imikhiqizo yezilwane ezifuywayo ingenye yezigaba ezinkulu ezithole ukunakwa okukhulu kubasebenzi abawela imingcele eminyakeni yamuva, ehlanganisa izici ezihlukahlukene njengezingubo zezilwane ezifuywayo, izindlu, ezokuthutha, nokuzijabulisa.Ngokwemininingwane efanele, usayizi wemakethe yezilwane ezifuywayo emhlabeni wonke kusukela ngo-2015 kuya ku-2021 uhambisana nezinga lokukhula lonyaka elicishe libe ngu-6%.Kulindeleke ukuthi usayizi wemakethe yezilwane ezifuywayo ufinyelele cishe kuma-dollar ayizigidi eziyizinkulungwane ezingama-350 ngo-2027.
Njengamanje, ukusetshenziswa kwemakethe yezilwane ezifuywayo kugxile kakhulu eNyakatho Melika naseYurophu, kanti i-Asia, njengemakethe ekhulayo yokusetshenziswa kwezilwane ezifuywayo, ithuthuke ngokushesha.Ngo-2020, ingxenye yokusetshenziswa ikhuphuke yafinyelela ku-16.2%.
Phakathi kwazo, i-United States ibamba ingxenye enkulu emakethe yemikhiqizo yezilwane ezifuywayo emhlabeni jikelele.Kodwa-ke, izinga lokuhlukahluka kwemikhiqizo yezilwane ezifuywayo e-United States liphezulu, futhi imakethe yodoti wamakati nemikhiqizo yokunakekelwa kwezilwane ezifuywayo inkulu kakhulu.Ngo-2020, ingxenye yokusetshenziswa komkhiqizo wezilwane ezifuywayo yayicishe ibe ngu-15.4% kanye no-13.3%, kanti eminye imikhiqizo yayibalelwa ku-71.2%.
Ngakho yiziphi izici zokushayela ezithinta imakethe yezilwane ezifuywayo njengamanje?Imiphi imikhiqizo yezilwane ezifuywayo ekhona abathengisi okufanele banake?
1. Amathrendi Okuthuthukiswa Kwemikhiqizo Yezilwane Ezifuywayo
1. Izilwane ezifuywayo ziya ziba zintsha, futhi inqubo yokukhulisa izilwane ezifuywayo iya ngokuya iba yi-anthropomorphic
Uma sithatha imakethe yase-US njengesibonelo, ngokusho kwedatha ye-APPA, uma ihlukaniswa isizukulwane sabanikazi bezilwane ezifuywayo, izinkulungwane zeminyaka zinenani eliphakeme kakhulu labanikazi bezilwane ezifuywayo, ezibalelwa ku-32%.Ngokungezwa kweGeneration Z, inani labantu abaneminyaka engaphansi kwengama-40 e-US selifinyelele ku-46%;
Ngaphezu kwalokho, ngokusekelwe kumkhuba wokwenziwa samuntu kwesilwane esifuywayo, ukuqaliswa okusha emkhakheni wocwaningo nokuthuthukiswa komkhiqizo wesilwane esifuywayo nakho kuhlala kuvela, njengabaqaphi bezilwane ezifuywayo, umuthi wokuxubha wezilwane ezifuywayo, amabhodwe kadoti wekati azenzakalelayo, njll.
2. Imikhiqizo ehlakaniphile nemikhiqizo esezingeni eliphezulu
Ngokusho kwezitayela ze-Google, ivolumu yokusesha yabaphakeli abahlakaniphile emhlabeni iyanda unyaka nonyaka.Uma kuqhathaniswa nokudla kwesilwane esifuywayo njengokudla kwekati noma ukudla kwezinja, imikhiqizo yezilwane ezifuywayo yochungechunge oluhlakaniphile (njengama-smart feeder, izidleke ezibandayo nezifudumele, izitsha zokulahla udoti wamakati ahlakaniphile neminye imikhiqizo ehlakaniphile ziyizingxenye okufanele zinakwe) ayikathuthukiswa ukuze ibe khona. “kudingeka nje”, futhi ukungena kweMakethe kuphansi.Abathengisi abasha abangena emakethe bangase baphule imigoqo.
Ngaphezu kwalokho, ngemikhiqizo yokunethezeka engena emakethe yomkhiqizo wezilwane ezifuywayo (njengochungechunge lwe-GUCCI Pet Lifestyle, uchungechunge lwe-CELINE Pet Accessories, uchungechunge lwe-Prada Pet, njll.), imikhiqizo yezilwane ezifuywayo enenani eliphezulu isiqalile ukungena embonweni wabathengi baphesheya kwezilwandle.
3. Ukusetshenziswa okuluhlaza
Ngokocwaningo, cishe u-60% wabanikazi bezilwane ezifuywayo bayakugwema ukusebenzisa amaphakethe epulasitiki, kuyilapho u-45% bekhetha ukupakishwa okusimeme.Imikhiqizo ingacabangela ukusebenzisa ipulasitiki egaywe kabusha ukuze ifakwe;Ngaphezu kwalokho, ukutshala imali eningi ekuthuthukisweni kwemikhiqizo yezilwane ezifuywayo eluhlaza nokonga amandla kuyisinyathelo esivumayo sokuthola ukufinyelela emakethe yezilwane ezifuywayo.
Isikhathi sokuthumela: Jun-19-2023
